Playbooks in Progress
Behind the Scenes of Forksy's GTM Strategy
At Forksy, we're building a better way to answer the question, "Where should we eat?" Whether you're dining solo, with a partner, or with indecisive friends, Forksy turns decision fatigue into fun, fast matches based on shared cravings.
We haven't launched just yet—but we're pulling back the curtain and sharing exactly how we're thinking about go-to-market, step by step. This is our living playbook, built in Notion, tested in Rhode Island, and shared in real time.
📍 Step 1: Obsess Over the Problem
Before writing a single line of code, we zoomed in on one universal pain point:
Deciding where to eat is harder than it should be—especially in groups.
Most platforms hand you a long list of places. We're building Forksy to do the opposite:
- Swipe through options based on cravings.
- Match with your group.
- Discover a spot that fits everyone's taste.
That clarity shaped how we designed the experience, the messaging, and even the features we're prioritizing for launch.
🧠 Step 2: Test the Market Before the Product
We didn't wait for launch to test demand. Instead, we built:
- A lightweight landing page
- A swipe-style prototype (Figma-based)
- Leveraged a strong social presence on Instagram via Rhode Island Business
This helped us answer an early hypothesis:
Will people actually care?
✅ 15,000+ people joined our waitlist.
No paid ads. Just creator-driven content and word of mouth.
🤝 Step 3: Build with Locals, Not for Them
We're starting hyper-local—Rhode Island first. Why?
- We can build community density.
- We can test restaurant interest on a smaller scale.
- We can partner directly with local creators and food lovers to co-launch the experience.
We're currently onboarding creators and restaurants into our early access program with tailored playbooks for each group.
📊 Step 4: Define the Metrics That Matter
Even pre-launch, we're tracking early signals through:
- Waitlist growth (daily + by source)
- Content performance (views, shares, comments)
- Swipe behavior (via prototype tests)
- Interest from creators and restaurants (open/click rates, meetings booked)
These metrics help us prioritize features, refine messaging, and sharpen pricing.
🧩 What We're Actively Testing
Forksy is still in the oven, but we're sharing the journey as we go—wins, flops, feedback, all of it.
Follow us on Instagram and Facebook for updates, or join the waitlist at useforksy.com to be part of the first bite.